Campaigns

title: What will be your edge?

The brand campaign, "What Will Be Your Edge?", challenges sales teams to embrace AI that adapts to their unique selling style. Unlike generic automation, Sailes’ AI partners with sales reps to learn from their interactions and refine strategies in real time.

key highlights:

AI Tailored to You: Sailes learns and evolves with your sales approach, optimizing lead engagement and amplifying your success.
Efficiency Boost: Automates repetitive tasks, allowing AEs to focus on closing deals and relationship-building.
Target Audience: Sales teams in industries like logistics, manufacturing, and software facing complex decision-making and rising cost pressures.

core message:

Sailes delivers a smarter, adaptive AI that evolves with your sales approach, eliminating inefficiencies and helping you close deals faster. This campaign promotes the message that “business as usual” no longer works. Embrace AI that works with you, not just for you.

Execution:

Across website, social media, and customer success stories, we highlight real-world impact through testimonials and data-driven insights. This campaign demonstrates Sailes’ transformative potential in sales productivity and revenue growth.

social creative:

title: “The Q4 Scaries”

"The Q4 Scaries" is a Halloween-themed social media campaign designed to resonate with the anxiety sales teams face as they approach year-end targets. Using humor and relatable content, the campaign tackles the stress of hitting quotas, closing deals, and dealing with ghosted prospects—offering Sailes as the solution to help sales professionals finish the year strong.

key highlights:

Messaging: Focused on overcoming the "monsters" of Q4 - ghosting prospects, looming quotas, and disappearing deals - while highlighting how Sailes' AI-powered technology can help.
Tone: Fun, spooky, and engaging, yet solution-oriented, emphasizing how Sailes transforms Q4 challenges into manageable tasks.
Channels: Linkedin, Facebook, organic social media, and marketing emails targeting sales professionals and leaders.

core message:

As the year-end pressure mounts, sales teams often face their biggest fears—ghosted deals, looming quotas, and disappearing budgets. “The Q4 Scaries” campaign shows that while these challenges can feel overwhelming, Sailes® is the solution that transforms Q4 stress into success. With AI-powered prospecting, automation, and actionable insights, Sailes helps sales teams tackle their toughest obstacles and close the year fearlessly.

Execution:

The campaign blends fun, Halloween-themed content with relatable sales challenges. Through playful posts on LinkedIn, Facebook, and email, Sailes addresses Q4 pain points with humor, offering solutions to overcome each "monster." The messaging uses engaging visuals and clever copy to emphasize how Sailes alleviates pressure by automating prospecting tasks, providing real-time insights, and improving deal conversion—empowering sales teams to meet their quotas and close deals before the year ends. The campaign drives engagement and leads to related blog posts for further resources and tips.

social creative: